Partake Brewing Brings Winning Taste To Dragons’ Den

18 Mar

What does a Saudi Sheik have in common with an Olympic athlete and an expectant mother? They’re all helping fuel a global appetite for non-alcoholic beer, one sip at a time. It’s a category that has seen massive growth in the past several years with global brewery bigwigs such as Corona, Heineken and Budweiser aggressively entering the near-beer game. Canadian start-upsuccess, Partake Brewing is set to make a mark of its own in the competitive category with an official Dragons’ Den debut on CBC this month. Founded by entrepreneur Ted Fleming, Partake Brewing makes craft non-alcoholic beer that is “beer lover approved” and isn’t just about the business for Fleming: it’s personal.

Shares Fleming, “I was in my late 20’s and starting to get into the blossoming craft beer scene that was starting to take root in Toronto, but unfortunately for me, my journey was cut short due to a diagnosis of Crohn’s disease.” That diagnosis combined with becoming a father for the first time helped him prioritize his health and ultimately led to his decision to give up alcohol for good.

However, like so many others opting for the dry life, he still pined for the occasional pint. “I missed my beer, I missed the taste of it, discovering new craft beer flavours… I found I really missed the social connection too.”

To satisfy his craving, he set out to find a non-alcoholic beer that still tasted like beer only to discover that there was very little available to choose from and what was – tasted awful. With the help of a successful Kickstarter campaign (April 2017), Fleming aims to change the non-alcoholic beer category for the better with his Canadian small batch-brewed non-alcoholic beer. He is on course to do just that with his first beer, an award-winning non-alcoholicPartake Brewing IPA (a Lager, Red Ale, Pale Ale, and Stout are coming soon).
Headquartered in Calgary, Partake Brewing hopes to woo the Dragons’ for additional support when Ted Fleming pitches his creations on CBC’s Dragons’ Den at 8pm on March 15th (#cbcdragonsden).

Partake’s brews are available across Canada and in select stores in the US. Learn more about where to purchase Partake Brewing Non-Alcoholic beer here.

###For more information and to access Partake Brewing product images click here. To arrange an interview with founder, Ted Fleming please contact:

Danica Jeffery Sabrina Jensen
Danica@dvinewrites.com Sabrina@dvinewrites.com
778.242.7827 778.996.4456

4 Comments

  1. Tim Taylor

    May 21, 2019

    Hey Ted,
    I met you at the registration for the BMO marathon race a few weeks ago. My name is Tim Taylor and I live in Whitehorse , Yukon. I would love to know how I could get your beer up here or maybe become your sales rep up here, who knows??? Your beer rocks! I am training for another half marathon and I still want my beer and what better way than to have it with limited alcohol! I too suffer from a sickness that I can’t drink, so this Partake is my new pill!!! thanks again for creating this!

    • Ted Fleming

      May 26, 2019

      Thanks for your note Tim. We will get in touch.

  2. Fran Bulger

    May 25, 2019

    Ok, I just want to tell you, I have gone through pretty much every non alcoholic brew out there and yours reins supreme. Congratulations on an outstanding product. I would love to know if you would consider sponsoring a ladies golf league at Club Link in Ontario… Hopefully the ladies and the other members will love your low calorie product as much as I do… would love to help you spread the word ….

    Fran Bulger

  3. Brad Gill

    June 02, 2019

    Hi Ted
    I have been a Type 1 Diabetic for 45 years, I was 10 years old when diagnosed. I’ve been seeking a non-alcohol, low carb and calorie beer for many, many years. Your beer hits everything I’ve been looking for: a great-full taste, very low calories and carbs and close to 0 % alcohol. I now can enjoy a great tasting beer and not be concerned about the impact on my diabetes and overall health. Thank-you!!
    Brad

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