Community Content Guidelines

Welcome to the Partake Community Content team, we're super lucky to have you, and excited to see how you incorporate Partake into your every day life! To get you started once your product arrives, we've created some guidelines for your to reference. Please review these ahead of creating any content, and let us know if you have any questions. You can reach out to our Head of Growth Marketing, Becka (becka@drinkpartake.com) at any time, and to submit your content. 

What We're Looking For 

  • Authentic, casual lifestyle content 
  • Shots of the Partake can(s) in every day moments like nights in with friends, social hangouts, outdoor shots (rain, sun or snow!), wherever life takes you and Partake
  • Honest reactions and real enjoyments - we don't want to script this for you! 

Photo Guidelines

Natural life whenever possible works best, with clean and relaxed backgrounds (not too cluttered is just perfect). Portrait or square preferred so they can be used in stories or grids, with the product clearly visible with the label facing camera.

Best Practice: 

    • Make sure logo and style name are clear & unobstructed

    • Ensure photos are well-lit (natural light is great)

    • Highlight activities, friends, and whatever else you enjoy with Partake

Video Guidelines

We're looking for 10-30 second vertical (9:16) video clips with clear audio on taste tests and reviews. A simple example would be opening the can and taking your first sip, capturing your reaction, or a cheers with friends. No video submissions should be over 30 seconds for this type of content. 

Submission Details 

Once your content is created, please submit it to becka@drinkpartake.com and let her know when you'll also be posting. By submitting, you agree that Partake Brewing may post your content with credit. 

Future State 

If your content does well, Partake may reach out in the future about our upcoming affiliate program, where you'd be paid a commission for sharing, and given a unique link for your followers and friends to shop from, plus free product. This Community Content program is currently not paying out commissions for content, but it is an option in the future as the program grows. 

Thank you for helping us grow - one honest pour at a time.